If you have followed the real estate development in Quebec, Canada, you may have heard about how some of the promoters have worked insanely to change the industry. One such company is Norplex, which has been long known for its amazing condo projects. The man who has worked for more than 25 years for the company is Yves Doyon. It is rather hard to talk of Yves Doyon in brief, because he is so much more than what most people know.
Not many are aware that Doyon started rather on a rough note, and he had to struggle with ideas, because he decided on work on positioning his projects, rather than selling them. He often states that the main task of Norplex is to ensure that their clients get the best returns from investment, and that’s what he has always tried by positioning projects in the right locations. The “Location First” strategy has worked for him in many ways, and he continues to work on the same lines, but continues to renovate the techniques of construction with more innovative designs. He also added in an interview recently that he wants to talk of a few more projects he has been planning, but wants to wait before the company can make official announcements.
Yves Doyon 